Piracy in cyber space: consumer complicity, pirates and enterprise enforcement

This article presents an overview of the growth of internet piracy in the global marketplace. The ethical perceptions (or lack of) of the younger generation is addressed, in terms of their willingness to consume counterfeit goods on the web. Firms face the task of educating the consumer that downloading music, software, movies and the like, without compensation, is unethical. This awareness is critical for decreasing the demand for counterfeit goods in the virtual marketplace, where a consumer can exhibit a rogue behaviour with a limited fear of prosecution. We address the pyramid of internet piracy, which encompasses sophisticated suppliers/facilitators, such as the Warez group. Recent sting operations, such as Operation Buccaneer, are also depicted to highlight successful tactical manoeuvres of enforcement agencies. An overview of the Digital Millennium Copyright Act and the No Electronic Theft Act is included to debate the controversy surrounding this legislation. A discussion of enterprise enforcement mechanisms and novel anti-piracy technology for cyberspace is provided to reveal some of the tools used to fight the pirates, such as innovations in digital watermarking and NEC’s recently announced video content identification technology. Enterprise information systems and its interdependence on the internet are also demanding new technologies that enable internet investigators to rapidly search, verify and potentially remove pirated content using web services. The quality of service of web services designed to efficiently detect pirated content is a growing consideration for new anti-piracy technology.